Yes, this is exactly the point. 10 years ago I bought a car for 18k. It served me well and while not the most comfortable thing, there is no equivalent in size (5 seats + lots of luggage space) in the EV market for a similar price. Salary averages did not go up by 100% to compare to current 40k-60k prices on offered EV products.
They need to build smaller, less fancy cars with prices for normal people.