But they used to, once upon a time, until they were limited from doing so.
> And if I don’t want to deal with a company, I can simply stop interacting with them.
Except when you can't. There's no "stop interacting" for a bunch of things in today's society. Google/Facebook tracks you even when you're not using their products. If you want a non-tech example, try stop interacting with Experian, for instance.