It doesn't.
> The European Data Protection Board (EDPB) has instructed the Irish data regulator, where Meta’s European headquarters are located, to impose a permanent ban on Meta’s use of behavioural advertising within two weeks. The EDPB states that its decision is an urgent binding instruction to enforce the ban across the EEA.
Is the same happening at the newspapers?
You can look at the cases that noyb is fighting in court and you can see that plenty of them go against newspapers.
But obviously the GDPR applies to all newspapers, and if any particular newspaper is doing behavioural advertising using the same illegal methods as Meta they'll probably get fined much quicker. But hopefully most are by now not even using illegal methods but properly asking for consent.
those that brought us the brexit and a couple more political turmoils.
I couldn't care less about personalized add for toothpaste.
but Facebook doesn't ban microtargeting political disinformation. classical newspapers do.
Facebook etc, while politically biased, keep profit as a target above their views, for the most part.
Brexit? I remember most news and ads were selling "no" yet "yes" happened. I recall the "no" voters either were of the category that wanted to vote against the political party in power, or of the type of voters having had enough to be told how to think.
As for the further turmoils you might be correct though. The lockdown ads campaign didn't go without some opposition but got sold to a large enough audience.