Banning personalised ads does not mean banning all ads. Although personally, I'm no fan of any kind of ads, and I wouldn't mind if the entire ad industry disappeared.

And if that means ad-driven websites disappear too, I don't see that as a big loss. The best websites are not ad-driven.

I think the prevalence of free-to-use websites is a collosal market failure. They're a massive distortion to markets, far bigger than Uber running around losing billions a year, and they also put their thumbs on the scale more directly by deciding that certain things/topics can't be advertised or advertised on.

Many websites don't have ads, and I'd be happy if all others disappeared.