I'm launching a product that requires network effects. Now we have partners who can throw a launch party and get the top influencers in the community to download the app. Let's say the product needs about 100 active users in a single day to work. If you were running this project, how much would you spend on the launch?
My "guesstimates" right now is like this:
Launch Party 200 attendees - 50% downloads the app - 30% actively use the app = 30 active users
If we can bootstrap the parties to around $2k, that mean the total costs might be $6k+. Do you think that's worth it base on your experience?
Thanks for any feedback/comments.