However, if you say "it isn't hard by any stretch", I invite you to take a look at listings in your area and compare for-sale-by-owner listings with those listed by an agent. Half the time it looks like the photos on FSBO listings were taken by a flip phone from the early 00s, often times the pictures look like the person didn't even clean or there are garbage cans in curbside pics, the descriptions have glaring typos, etc. My point being that I believe it shouldn't be hard, but I am often dumbfounded about how the average quality of FSBO listings (at least where I live) is abysmal. These people are easily losing out on a lot of money by not putting a minimal amount of effort into selling the biggest asset they own.