There's easily $100K of equipment on that page.

You can rent an EOS C700 and 6 CN-E lenses for $2000/week. RED for not much more.

If you're making a tiny budget indie, you already have similar caliber equipment. You're not renting high end ARRI and Panavision optics.

I love that you can make good video with such small equipment. I just think if you're doing something like this, optimizing for "well, let's buy an iPhone" over the benefits of traditional cameras is odd, even for a smaller scale production.

Frankly, I think, "show us what you can do with an iPhone and a small gimbal, a couple of basic continuous lights, even if it doesn't look as good as this production" would have given a better view of the capabilities and potential.