As I remember it, this really took off in popular culture after native americans got sick of dude-bros/girls wearing war bonnets to music festivals. Around 2012-2014 it was a hugely popular piece. When 'cultural appropriation' came up then I mildly agreed with the sentiment because the look was pretty openly disrespectful.

And then it expanded like kudzu until digital hairstyles became off-limits:

https://www.polygon.com/platform/amp/2020/11/30/21734131/ani...

https://www.google.com/url?sa=t&source=web&rct=j&opi=8997844...