I'm not saying these are not great products, or that they didn't raise the bar. I'm saying they all launched with directly comparable competitors, and everyone knew what it was supposed to do. In popular imagination, the iPhone was supposed to make calls, send text messages, take pictures, and play music. A cameraphone, iPod and BlackBerry. The fact that I can make such an equation should be a hint that we're not talking blue ocean.
> Even the iPad, which has clear lineage decades back to the horrible Windows XP tablets
And maybe even the Newton. That was a better example of "blue ocean" product strategy.