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And a small service can go under anytime, without any real warning.Both large and small providers could make the ground from under your feet disappear, in different ways. But only the small provider has a real incentive to actually keep you, as just one customer. It’s only when a small provider goes out of business completely that you have any risk. And that’s unlikely to happen, unless they’re delusional or funded by squirrel-minded VCs – which are things you can determine beforehand.