We're currently hiring at Startup Weekend, and at the end of the job ad we said something like "Ninjas, rockstars, gurus, and jedi masters need not apply."

In hindsight, I think that actually says a fair bit about who we're looking for AND our culture. "Do a good job. Don't get distracted by buzzwords."

Yes, cultural fit is important. Programmers need to be able to work together ... BUT ...

... I once hired a guy precisely because of his strong stance against some of the norms in the local culture (and he passed the minimum programming threshold and was willing to work for the peanuts we were offering).

I inferred from his political/cultural views—which he was not shy about expressing—that he would have the will to speak up and question my decisions if he felt strongly about it. As a young manager I knew I needed someone working for me who would challenge my thinking on occasion. Whether he knows it or not, he taught me a lot about how I needed to improve as a manager (mostly by giving me opportunity to recognize my flaws).

Maybe that's "cultural fit" ... I had a niche I needed filled, and he filled it. Yet, the role I wanted him for was to be disruptive on occasion. And it was a good thing.

Where did it mention cultural fit? It seems that he skipped that, too. The one place I thought at first glance was referring to cultural fit:

> quite a few people are going to be really nice people that nevertheless aren't right for us

was actually just talking about being incapable of doing the job:

> If there's only one in two hundred resumes worth considering, quite a few people are going to be really nice people that nevertheless aren't right for us.

The mention of "ninja" programmers wasn't in respect to culture, either, but simply optimization.

Agree, you just need to know which type you're targeting. The opposite of "rockstar" might be mentioning a "family friendly atmosphere". It will appeal to a certain audience which might or might not be your target.