> advertising at its core does _NOT_ have to be evil

Advertising has inherent and irreconciliable conflicts of interest that make it worthless to any rational person. They're trying to sell you stuff, it's literally guaranteed that they will be overstating the pros and downplaying the cons. When you want to make an informed decision, the last person you want to listen to is the advertiser. You want to listen to people you personally trust or independent third parties, not the seller who has every incentive in the world to lie to you.

Therefore the existence of advertising is incompatible with a rational society. There is no such thing as "non-evil" advertising. It doesn't inform anyone. On the contrary: it is disinformation, inherently untrustworthy.