"One size fits all" will never work.
Here are the main headaches that someone who actually runs a data center will run into:
- How many power circuits does the DC provide you? What voltage? AC or DC?
- How many amps do the circuits have? Is the PDU provided by the DC, or do you provide it?
- How many upstreams will you have? Dual core routers? BGP? Static routing? Failover?
- Upstream provided via Fiber? Copper?
- Given that for the last couple of years being able to re-buy a typical server model (say: Supermicro), CPU, Storage for more than a couple of weeks has been a challenge, and given that rack hardware is supposed to run for years - how can I be sure to be able to scale?
- What happens if that Oxide startup goes bust 6 months from now?
- Would any sane DC operator really buy "we just built our own switch"? I wouldn't. Those who have been in that business for 20 years still f*ck it up on a regular basis. I want a proven vendor for my mission critical stuff.
I am sorry, I don't see them addressing ANY of the real life pain points you have operating your own rack. Unless they ship a couple of data center engineers within the box.
The whole cloud stuff is simply designed for managers who believe that in a job market where it's hard to find DC/server engineers that things will be magically done in the background. With this, it's worse - it's pretended that "stuff just works" if you ship it in a single box. And that's simply not a case. A DC installation not constantly maintained by skilled engineer will go down in flames within months, one way or another.