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0 pointsjakejake13y ago0 comments

Interesting point. Obviously makes a big difference depending on whether you're the advertiser (selling products) or the publisher (getting paid for clicks)

0 comments

goodside13y ago

CTRs aren't irrelevant, since they're a concrete proxy for conversions that ad networks can relay back to publishers quickly, but nobody actually pays by clicks anymore. That was common fifteen years ago, but CTRs plummeted circa 2002 and never recovered. Display ad revenue is now invariably calculated from impressions.

idoh13y ago

I work in Facebook app monetization and mobile ads, it is almost all CPC and CPI. The ad ecosystem is diverse enough that different pricing models apply in different situations.

j / k navigate · click thread line to collapse

0 pointsjakejake13y ago0 comments

Interesting point. Obviously makes a big difference depending on whether you're the advertiser (selling products) or the publisher (getting paid for clicks)

0 comments

goodside13y ago

idoh13y ago

I work in Facebook app monetization and mobile ads, it is almost all CPC and CPI. The ad ecosystem is diverse enough that different pricing models apply in different situations.

j / k navigate · click thread line to collapse