If anything, it seems that Apple's much larger product - the iphone - had a lot more to do with M1/M2 design than high end desktop equipment. On package DRAM is common in cell phones to reduce board size. And M1 is a scaled up A series SoC. I think it's a great product for Apple. But as someone who's supported Mac, Linux, and Windows machines at a university for a decade, it doesn't feel appreciably different from Intel NUCs over that timespan. AMD's 7840U is setting a new standard for power and performance on the PC side right now. And the two will continue to leapfrog.
Unsurprisingly, Intel made it for Apple, and they were pretty much the only OEM that used it.
Anyway, I think Intel sold some NUCs with them, but they were very expensive.