> First, what does the EU have to advertise that needs more promotion than even local politicians do?
Many things actually since most people know not enough about what, why or how they do things. See my billboard example.
> Second, this is EU taxpayer money they are spending, to american companies
It's not their fault that those popular companies are from the US. What's your point?
> Third , EU having such financial relationship with facebook is problematic, given their legal fights.
Why?