The big deal for me:
Upgrading Postgres between major versions requires a dump and restore or using upgrade tools, meaning potentially long downtime, unless you set up some really ugly replication solutions.
I have servers I'm upgrading to 9.1 now, from 8.x, and we have wasted lots of time on it on some really hacky solutions because taking the downtime required to do an offline upgrade is just not acceptable.
We'd have paid thousands to avoid that problem, as that's what the time spent on avoiding that downtime is costing us (well, our clients).