Only if you ignore the concept of loss leaders, or the very act of competing in the market itself by undercutting competitors' prices. Companies are very happy to receive less money in the short term in exchange for guaranteed recurring revenue in the long term, it's only rational after all, and applies as much to a yearly subscription being cheaper than 12 individual monthly subscriptions as it does to established companies accepting reduced revenue in the short term to guarantee their share of the market in the long term.

This is all pretty obvious from a basic understanding of how companies work TBH.