It comes with a tamagotchi in the stock firmware so it's hard not seeing it as a device for fun and whimsy aka a toy.
In calling it a toy, I'm saying it's a B2C product, neatly packaged up with few sharp edges. It has an easy to use app. I don't have to dig deep into some cross-compiler setup to build firmware for it. Professional HW dev should be so easy!
My underlying point was that the Wired article and subsequent press has launched the product far further than originally thought.
Why does the word toy connotate so negatively for you?
