No comments yet.
For example, pulling demographic data on population aging and selling access to that data to senior services companies (pharmacies, hospice, etc) via an existing BI tool? Data like this is available via census and can be enriched via propriety or in-house surveys etc to create a unique data asset on potential customers.
I've seen companies that create industry benchmark data and resell that but I've never seen it done off the back of an existing BI tool vs. building your own.
Thanks!