I'm not sure I'd describe Moxy, which I generally like and have stayed in both in Europe and the US, that way although I see some commonalities. It overlaps a lot with Marriott's Aloft--which I think was originally a Sheraton brand--(and to a lesser degree Yotel which downsizes rooms to a greater degree). A certain self-conscious hipness, comfortable but somewhat minimalist rooms, and generally welcoming non-stuffy public spaces without restaurants, fitness centers, and other hotel features that I rarely use in an urban hotel.

Agree with respect to consistency although McDonald's tends to be below my baseline if I have any choice in the matter whereas most of the big business hotel chains are pretty much fine for my needs. Most of the time I wouldn't take advantage of what more luxe properties had to offer nor would I use a kitchen (aside from maybe a refrigerator).