We're fine with letting Microsoft use them to sell Windows and Office licenses though (through schooling)? Or Google to acclimatize them cloud-first computing + having their data hoovered (also through schooling)?

Let's be real here, if you object to youth directed marketing you should have been up in arms loooooong before now. Fact is targeting kids has been basic corporate strategy 101 for decades.

Tobacco in media. Coke/Pepsi. Cool cars, women, selling kids on "the Police are the good guys". In fact, your opinions about what is appropriate to shoehorn into children's formative years tends to say volumes more about what you are about than about anything else.

That being said, I agree the gas vouchers telegraph a blatant desperation move.