Show HN: A gallery of dev tool marketing examples (opens in new tab)

Hi I am Jakub. I run marketing at a dev tool startup https://neptune.ai/ and I share learnings on dev tool marketing on my blog https://www.developermarkepear.com/.

Whenever I'd start a new marketing project I found myself going over a list of 20+ companies I knew could have done something well to “copy-paste” their approach as a baseline (think Tailscale, DigitalOCean, Vercel, Algolia, CircleCi, Supabase, Posthog, Auth0).

So past year and a half, I’ve been screenshoting examples of how companies that are good at dev marketing do things like pricing, landing page design, ads, videos, blog conversion ideas. And for each example I added a note as to why I thought it was good.

Now, it is ~140 examples organized by tags so you can browse all or get stuff for a particular topic.

Hope it is helpful to some dev tool founders and marketers in here.

wdyt?

Also, I am always looking for new companies/marketing ideas to add to this, so if you’d like to share good examples I’d really appreciate it.