It boils down to the reason the people who post such content refer to themselves as "creators" and "influencers." Most of the time the only thing they influence is how people spend their time at that moment. But there are enough people in the world that it is easy for them to repeat what's already been done a dozen times, and manage to have an audience who hasn't seen it the first 20 times around.
TikTok actually specializes in having a gazillion people all do the same thing, and feel like they are all influencers while they're at it.
The 1% of people that are not lurking are creators[0] that is. Wait until '1%' value increases and there will be even more information and data being pumped out every millionth of a microsecond.
