This is terrible advice. The author is essentially discounting the value of aesthetic, which is nonsense, and then suggesting that if you do value aesthetic you automatically have a bad product or a bad investor, again utter rubbish.

I argue it’s the other way, discounting aesthetic in this way to me says you are either lazy (and therefore I should be concerned about credibility and other gaps) or you are a contrarian in which case you will likely be high maintenance and trouble.