Cloud-based software allows corporations to rewrite ownership rights however they see fit.
edit: Aside, marking the lifespan of a product from launch is wrong. It should be marked from the date of distribution of the last product from the manufacturer, because that's the last time somebody was able to buy a "new" one, and a buyer has a reasonable expectation of long-term-support for buying a new piece of hardware. For example, I can buy a 2022 Moto G Stylus from the Motorola website today. They promise 3 years of security updates... but that phone was released a year and a half ago, so they're actually promising 1.5 years of security patches.