This is great insight. Taking a more "technical" approach has its tradeoffs but so far, our customer discovery points to this being a tangible approach to try for enterprise use cases. We find that a lot of enterprises assign engineers to build in Superblocks but rather than a team of 100 engineers building out a DIY solution, they can reduce it to only a handful.

I am excited to experiment with in-product guidance and a/b test copy so that we can make things just as intuitive for those who may not be as technical.