Putting people out of work is one thing, that's bad enough and societies should take care to guide change and support those affected.
The danger behind AI and other manipulative technology is that it erodes trust. We already have serious issues with trust in media, and not just the obvious cases of Russian/Chinese propaganda, but also stuff like kids getting anorexia from extremely photoshopped advertising.
Add AI on top and no one can be certain about anything anymore. Say someone distributes a fake "recording" of the US President calling for glassing Moscow, or the Serbian President declaring war on Kosovo? That has the potential to actually cost lives on a massive scale.
