Pretty clearly so. It seems weird to me that so many companies put up a cookie banner in order to avoid breaking the law, and then break the law in order to make it less effective. I suppose the win here is that if the (fairly toothless) regulators notice you can say "oh we thought this was enough" and then tweak it. But in that case why not just have no banner at all, and wait until they notice in the first place?
Just as daft as the extra-US sites that choose to show no content to EU geolocated origins instead of complying with the law. Which is... also illegal under the letter of the law, so why not just ignore the law. Presumably you're probably out of the jurisdiction anyway if you're bothering to do this.