Once you have worked a while in business or marketing, you will see that it's not that easy unfortunately.
There's a lot of pressure to provide certain numbers or at least to collect them "just to be sure". Typically this requirement comes without any willingness to invest money, because "you can just install Google Analytics for free".
I don't want to justify this at all, because I believe in the long run these numbers aren't worth what people claim they are worth at all. I just wanted to explain that not everyone is "bad" or "anti-social" for complying with "leadership" decisions and installing a CMP and Google Analytics.