story
I'm mostly working with younger people (like 20-30 years old) and well, they don't really know what GNU or the FSF is.
As a Linux user I'm using GNU software all day but for most people it's just "linux command line tools". It's fine and if they do the job, well done! But this doesn't help the FSF or the GNU project.
A lot of these tools have pretty good documentation but when you visit one of the GNU websites you feel like it's 1995 again. It's more like man pages in HTML. Actually same for Apache Software Foundation.
And this is not getting better...
A start would be a modern representation of the tools and the ideas behind free software, maybe with a bit less philosophy. GNU needs to get a bit "cooler".