Stallman and the FSF has fairly arbitrary views on this stuff. Non free firmware running on microcontrollers is fine because it's part of the hardware. But if there is a firmware blob that gets copied over by the OS on boot, then it's not ok for unclear reasons.
Results in a lot of stuff getting rejected for FSF certification despite being just as open practically as the certified stuff.
A car probably just isn't seen as software to him if it's just the internal control systems. Maybe the entertainment system these days would be.