> So essentially a chroot with a bit of make-up
Well.
1. It is not trivial to properly set up a chroot on macOS. If you try to find a working guide/tool that works with modern macOS, I doubt you'll find anything (at least, I failed, even though tried very hard) 2. I believe that ability to package stuff into a Docker image distributable via already existing infrastructure and compatible with already existing tools maybe "a bit of make-up", but it is an important makeup. 3. Kubernetes recently got HostProcesses for Windows: https://kubernetes.io/blog/2022/12/13/windows-host-process-c.... They are even less isolated from host than chroot and still, people find them useful for certain scenarios.
> and a lot of marketing?
Thanks for "a lot of marketing", that made me chuckle. My own submission got buried yesterday with humble 8 points: https://news.ycombinator.com/item?id=37640688