It's classic build vs. buy. Companies tend to build their own products and use third party software for internal tools.
Just look at Salesforce AppExchange - it's a marketplace of software built on top of Salesforce, a large chunk of which serves to integrate other systems with Salesforce. LLMs open up the ability to build new types of integrations and to provide a much friendlier UI to non-developers who need to work on integrating things or dealing with data that exists in different places.