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0 pointsChrisMarshallNY2y ago0 comments

One of the most important watersheds in my career, was reading Jenson's The Simplicity Shift[0], many moons ago.

It was written pre-iPhone, and talked about the brutal necessity of reducing mobile UX to the very barest essentials.

I find that I am revisiting a lot of this stuff, when writing Apple Watch apps.

[0] https://jenson.org/The-Simplicity-Shift.pdf (Downloads the entire booklet as a PDF)

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4 comments · 2 top-level

scottjenson2y ago· 2 in thread

This is a lovely thing to read on a Sunday morning, thank you!

No, thank YOU!

[EDIT] And, since I have you on the horn, There seems to be a PDF error, where the first page (The Challenge) is repeated twice.

oooh, interesting! I'll check it out, thanks!

Thank you for sharing this work. I look forward to reading it.

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