> What you are talking about is the high end of SEO or SMO. I’d say the companies that play this game the best are the ones that blog consistently about a technical topic, I’d say Pinecone is a good example.
Another example is Hubspot and Zapier.
You search "Best SMS service" and you get a Zapier article: "The 7 best SMS apps for small businesses in 2023."
These rank high, yes. But they're shyt content. I don't trust those articles, and it doesn't change my opinion of Zapier being insanely over-priced.
> At that point it is not just getting on HN you are going to be happy to get hits on other platforms too.
One of the secondary benefits of ranking high on HN is that Google directly factors that into their SERP rankings.
Skyfi is now the #2 result on Google for "buy satellite photos"
