> Achieving PMF is just one stage of a startup's journey. Once PMF is achieved, the company still needs to scale, navigate competition, manage its finances well, adapt to changing market conditions, etc. Mistakes in any of these areas could lead to failure even with a strong PMF.
> For example, one of the first successful smartwatches, Pebble had a great product-market fit with a passionate user base. Yet, they struggled against larger competitors like Apple and Fitbit and eventually had to sell their IP and shut down.