I moved from doing code for industrial use and public admin as a consultant to mobile gaming.

We have one hit game and the _daily_ marketing (a.k.a. user acquisition) budget for us is an order of magnitude bigger than the biggest projects I did at my old job.

All the "ethical problems" usually are just older (usually) men in IT not understanding that people want to pay money to have fun.

Some people go to bars to relax after a work week and drop $100 gladly. Others use that for going to the movies, some go to have a nice dinner. And some people really like relaxing while playing games and they want to pay for that, because they think it's worth the price.