Thanks for the feedback, yes the website has miles to go !!
The problem we solve : We standardise the integration of advertising, analytics etc. for a website. So the website does not have to manage N vendors, our code abstracts all those API's out and is flexible and dynamic.
Its easy to change vendors (e.g. OpenX to Google) as we swap vendors at our end, so no changes required to your website.
You can apply rules for e.g on site 1 use Google, on site 2 use OpenX, these can also be based on geo, user data etc.
