There will always be use cases for the real thing, and there will always be people who reach for the easy option, and a lot of them really only need the easy option.
But there will also always be organizations who reach for the easy option, wildly outgrow it, and pay the price…
Some are just special purpose utilities (eg Postman). Some are niche products with a relatively limited set of use cases(eg Airtable), some are enterprise grade platforms which can be used to build huge systems (eg Salesforce, MS Power platform), and there is every type of gradation between these.
This is a multi billion dollar business, growing steadily. It's going to accelerate even faster as LLM Technologies are increasingly tuned to build code extensions.
Saw a 3 hour YT video on how to create a airbnb clone with Bubble and I was just hooked.
Learning Bubble since. All these tools have a small learning curve, but if you get past it, it gets easy!
Pleasantly surprised to see a community of no-code people :)