I have to wonder if this comment is made in good faith -
Are cars and other goods tailored to the needs of local markets?
Are they adjustable for different people's shapes and sizes?
How long was it before car chairs were adjustable to be driven by women, and how much longer until regulators started considering women-sized crash dummies?
Sure, your skin color doesn't mean much to a car, but it does to an automatic faucet, a skin-toned band aid, face login (or whatever apple calls it). There are obvious benefits to hiring or doing studies within your target market.