I can't speak for Asia, but multinational brands (like Coca-Cola) are actively avoiding controversy and you don't need activists for such an effect.
You think that multinational brands (like Adidas, Target, PepsiCo, and Anheuser-Busch) have been striving to avoid controversy lately? Really?
It's more correct to say that multinational brands avoid controversy in one political direction. They seem to have no qualms embracing it in the other.