This is tracking that’s baked right into the browser. There is very little limit to what data it can use to generate whatever information it does, and it follows you across the internet for perpetuity. It’s also a first party implementation so you’re completely beholden to Google’s decision to do what they want with it, and considering the IE like chokehold Chromium has on internet browsing, most people will be subject to whatever Google decides to do.
Finally, your steps only tell me what Google is telling others. It tells me nothing about what data the browser itself might be collecting and passing onto Google.
There is a substantial qualitative difference between a 3rd party tool that can easily be blocked by the first party vendor (the browser) and or modifications to it using extensions, and a first party tool doing the tracking itself.
