I can see some level of equivalency:
An unsuspecting person (Alice) ends up with a shadow FB profile because someone (Bob) who actually created an account (therefore having an opportunity to read terms of service) decided to take a photo of Alice and send it to Facebook.
An unsuspecting person (Alice) ends up with Subaru having an audio recording of what they said because someone (Bob) who actually bought the car (therefore having an opportunity to read terms of service) decided to invite Alice into the car.
In both cases, the company receiving Alice's information would likely say that Alice should take issue with Bob's behavior, not the company's behavior, if they don't like the situation.
