you accepted the tos, you've been informed, that's not unlawful if you gave your consent and the data is kept in the EU.

Moreover, the article is claiming that the manufacturer can "maybe even sell" the recordings but the official statement is that they are only collecting the data, not selling it (it would be stupid to claim otherwise).

The blog post specifically use the sentence and maybe even sell, because it is not stated anywhere.

> and it’s unlikely that courts would accept it elsewhere without some kind of informed consent.

meanwhile the advertisers already used your data, and there's nothing you could do about it.

Except not using Uber (that's why I never used one, even though cabs in my Country and especially in my city, are a big "mafia style" mob)