My point of view as the maker of the 200th uptime monitor (that also handles status pages and heartbeat/cron job monitoring - https://OnlineOrNot.com ):
It's more like, "[their] mediocrity is my opportunity".
Folks are tired of paying a premium price for UI you have to train people to use because it's not intuitive.
"Commoditize" refers to a process in which a product is essentially deemed identical to the same class of offering presented by a rival company. Commoditized products allow consumers to make purchasing decisions based solely on the price-tags of the item in question."
I feel like this is kind of like asking "Isn't most software already written"?
There are practically infinite ways to provide value with software. Some SaaS are definitely commoditized, but in general there are endless ways to differentiate.
It can look incremental to the founder / dev, but can feel like 10x better for the customers.
I would say if the customers get access to the founders / devs directly, you are 90% ahead of the competitions who outsource support (who can't actually fix stuff and used to buy time) or use AI bot (same)
Margin can be an opportunity (incumbent overly expensive options are what a lot of solo startups can pick away at).
But there is more. For example being a smaller company that gives more attention, or being a bigger one that can tick all your compliance requirements. Or being local (same country). Or just marketing to a group that doesn’t know the other options.
SaaS, by definition, is essentially an arbitrage on developer time. Buy developer hours which result in a product, sell that product to others at a cheaper rate then it would have cost them to hire their own developers.
"Commoditize" refers to a process in which a product is essentially deemed identical to the same class of offering presented by a rival company. Commoditized products allow consumers to make purchasing decisions based solely on the price-tags of the item in question."
