The entire point of amortizing the upfront costs is to keep the consumers hooked by charging a smaller recurring amount that stings less but certainly adds up to a bigger amount than the original upfront costs.
Besides, why would a company go through the added hassle of creating and managing a subscription model and risk pissing off customers through this nickeling-and-diming if not for more profits?
I am sure that there is still some silver lining to this scenario (e.g. I live in hot climate and don't need heated seats), but I fail to see any that apply to a broad number of consumers.