If this is an attempt at viral marketing, it's worth remembering how many people got pissed at the shoe company that commissioned the Liquid Mountaineering ad - Hi-Tec I think it was.

Edit: If you watch his previous video, at 1:53 here you can clearly see the leaves changing as it blurs and cuts to another shot. http://www.youtube.com/watch?v=Q0tKFOcHyrI&t=1m50s Debating this is a waste of time, it's another hoax.