This is just the tip of the iceberg. What you don't see is what is going to get ya. It's not about nefarious actors lurking in the shadows, it's someone like you and me that is incentivized to make more money by taking the advantage of the data they have on you.
What if you have nothing to hide? Then you should read this [0] paper that has a more rigorous treatment of privacy:
> privacy is not reducible to a singular essence; it is a plurality of different things that do not share one element in common but that nevertheless bear a resemblance to each other
> The taxonomy has four general categories of privacy problems with sixteen different subcategories. The first general category is information collection, which involves the ways that data is gathered about people. The subcategories, surveillance and interrogation, represent the two primary problematic ways of gathering information. A privacy problem occurs when an activity by a person, business, or government entity creates harm by disrupting valuable activities of others. These harms need not be physical or emotional; they can occur by chilling socially beneficial behavior (for example, free speech and association) or by leading to power imbalances that adversely affect social structure (for example, excessive executive power).
Solove primary focuses on US gov't privacy invasion but this applies just as well to Google et al.
[0]: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3976770
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