Someone that sees a demo recording on AutoGPT in action and then curious how it works.
By reading more on the site they get an understanding from a site that is simpler to digest.
What I have seen is they then try to ask a developer friend to help them set it up on their computer. They were sold on the pretty stuff, not the README.
Now they try stay up to date on the high-level developments. When the new UI is being shipped, interesting things other people do with the code, when a hosted option is coming, etc.
The hardcore dev part is out of their reach, but they find the use cases/demos interesting.